by Paolo & Jinane
Bespoke Wedding Artists in Italy
At WeddingsItaly by Paolo & Jinane, we believe in creativity that breathes – personal, surprising, and deeply rooted in the soul of people and places.
We are not trend followers. We are creators of meaning, of atmosphere, of beauty that transcends fashion.
Every couple is a universe. Every venue has its soul. Our job is to connect the two.
The Philosophy
We design weddings like tailor-made haute couture: no copies, no templates, no “seen-it-before” aesthetics from Pinterest or Instagram.
To us, a wedding is not a performance – it is an emotional journey, and must reflect an unrepeatable combination: two people, in one precise place, at one specific moment in their lives.
We are guided by a powerful principle:
"The essence of things lies in the place where they are created."
This is known as the Genius Loci:
a hidden spirit, a kind of guardian, that lives in every space – a small genius that whispers what should happen there.
You can’t design before meeting this genius. You must go, see, feel.
Only then does the vision appear.
Our 3-Phase Creative Method
Phase 1 – The Concept Journey
We begin with an immersive exploration of the couple's world through our Concept Route – a playful, refined questionnaire made of evocative, sometimes unexpected questions. It is a game, a mirror, and a key to access both the visible and hidden preferences of the couple. Each partner answers separately; then the answers are compared, and patterns begin to emerge.
From this, Paolo & Jinane (or their team) create a Concept Document – an elegant, thoughtful analysis of the couple's aesthetic and emotional universe.
This document becomes the creative compass for the entire project, including the choice of the venue, which must resonate with the emotional tone and symbolic elements revealed in the concept journey.
Phase 2 – The Creative Idea
The Creative Idea is a bespoke inspirational dossier – crafted like a collector’s book – containing:
• Freehand sketches evoking shapes and emotions
• Images chosen to inspire, not to copy
• Color palettes and textures that suggest an atmosphere
• Visual metaphors that speak to the senses
No wedding elements yet – just impressions, sensations, artistic intuitions. This is the phase in which imagination is awakened, and the dream begins to form.
The couple receives the Creative Idea, and we discuss it together, refining it with their personal feedback.
This is also when we identify the perfect venue: now that we know the emotional tone and symbolic world of the wedding, we can find the place that breathes in harmony with it.
Phase 3 – The Final Project
Now the story takes form.
This is the most exciting and dynamic phase – the time when we build dreams with our hands.
The Final Project includes:
• Hand-drawn renderings and 3D visuals
• Fabric samples, stationery proposals, and mise en place layouts
• Lighting design, floral concepts, and decorative installations
• Signature cocktail inspirations, ceremony atmosphere, and reception scenography
Every detail is discussed and chosen with the couple. The atmosphere of the wedding gradually emerges and comes alive – from the golden light of the ceremony to the final sparkle of the dancefloor.
This phase also includes meetings with selected suppliers, whose craft and personality shape the final design.
For example, a floral designer doesn’t simply execute – they co-create. Their hands, their sensitivity, their materials become part of the design DNA.
Each supplier is chosen not only for their excellence but for their compatibility with the concept and the genius loci.
A Team of Visionaries
Around Paolo & Jinane is a carefully curated team of:
• Architects
• Designers
• Stylists
• Lighting designers
• Graphic artists
• Stationery creators
• Scenographers
Each project is the result of a collective artistic effort, where every discipline contributes to creating one single, cohesive harmony.
From the invitation suite to the website, from the table setting to the floral canopy – everything must speak the same language, guided by the concept route and the soul of the place.
It is wedding design as orchestration: rich, elegant, and deeply human.
Let’s Create Something
the World Has Never Seen
If you believe that your wedding deserves more than a trend –
If you feel that beauty must be personal, rooted, poetic –
Then let us take you on this creative journey.
Contact Paolo & Jinane to begin your Concept Journey.
